After 20 years in outdoor retail, I've learned that choosing the right brands isn't just about what sells—it's about finding companies that deliver real value. Before bringing any brand into Prairie Peak Provisions, I ask myself: Is this gear functional and well-designed? Does this company care about the places we explore? Is the quality worth the price? With Chlorophylle, the answer to all three is an emphatic yes. They make thoughtfully designed outdoor clothing that performs without the premium price tag.
Born from Adventure
Chlorophylle is a Canadian outdoor brand with deep roots and a genuine love for wild places. The company was founded in 1980 in Chicoutimi, Quebec, when three friends—Gilles Couët, Laval Tremblay, and Pierre Beaudoin—set out to create clothing that could handle the real conditions they faced during their own adventures.
The story actually begins a bit earlier. Couët and Tremblay had just returned from a three-year journey across the Americas, where they'd used outdoor gear 365 days a year. When they came home, they opened a small shop called L'Aventurier and knew exactly what kind of clothing was needed—because they'd lived in it. Their first product was an expedition down jacket, followed by an anorak that received 3,500 orders in its first year. The mission was clear from the start: make versatile, innovative gear that performs in any weather and lasts for years.
What's remarkable is how they developed their products. Pierre Beaudoin, who designed clothing for Chlorophylle for over 20 years, would test prototypes himself—spending nights in the woods, trying out jackets and mitts and sleeping bags in real conditions. The team would head out on expeditions for days or weeks at a time, returning with feedback: "The sleeves are too long, this part gets stuck here, can we adjust this?" It was hands-on, practical development shaped by genuine outdoor experience.
From the beginning, Chlorophylle has taken its inspiration from the outdoors itself. Their clothing is designed for the moments we all chase outside—the breathless pause at a summit, the easy laughter on the trail, the stories shared around a campfire. Every piece they make reflects that spirit of exploration and connection.
Values That Last
What makes Chlorophylle special today is how deeply they've held onto their values. Quality has always been in their DNA. But they were also ahead of their time in other ways—the very first Chlorophylle catalogue included two pages dedicated to environmental responsibility, and they were among the first companies to make clothing from recycled fleece.
They remain committed to sustainability, using recycled fibers and avoiding harmful production processes so their products can support future generations of outdoor lovers. Their research and development is shaped by real adventurers and scientists who put their gear to the test across Canada's vast landscape. The result is durable, dependable clothing you can trust through countless seasons.
Their commitment to sustainability is genuine and practical. It's embedded in how they operate today, from material selection to manufacturing processes. While sustainable production methods have evolved significantly in recent years, Chlorophylle has embraced these advancements while staying true to their founding principle: make gear that lasts. Durability has always been at the heart of what they do, and they've paired that commitment with modern sustainable practices as the technology has become available.
Canadian Heritage
There's something reassuring about wearing gear designed and tested in the same conditions we face here. Chlorophylle gets it—they make gear that works across Canada's diverse climate, from warm summers to cool winters.
They understand rainy days and crisp mornings. They know what it means to want comfort on the trail and around the campfire. This isn't guesswork or lab testing—it's lived experience translated into functional design that works for real Canadian outdoor life.
Why Chlorophylle?
At Prairie Peak Provisions, I'm deliberate about the brands I carry. I choose products I've used, that I trust, and that I'd happily recommend to others. Chlorophylle is one of those brands. Their devotion to quality, their Canadian heritage, and their commitment to protecting the places we all love make them a natural fit for the collection.
Whether you're hiking in the river valley, road-tripping to the mountains, or exploring new trails closer to home, Chlorophylle builds the kind of gear that becomes part of your story. I'm proud to offer it at Prairie Peak Provisions and excited for you to experience it on your own adventures.
Browse the collection online, or reach out via email or Instagram DM if you'd like recommendations on the gear. I'd love to help you find the right piece for wherever you're headed next.